Update and recap Direct Marketing rules: when exactly is consent required?

Over the last year, various European Data Protection Authorities have focused their attention to Direct Marketing. Already, various fines have been imposed for non-compliance with the privacy rules in relation to direct marketing activities. Thus, it is ever more important to mind the rules in this respect. This update may help you achieve this. It gives an overview on in which cases consent is required, and in which cases the legitimate interest can be relied upon. (Dutch only)